Salesforce announces that it will open a delivery center in Mexico and increase its workforce in the country

Salesforce, the renowned customer relationship management (CRM) software company, has announced the opening of a new Global Delivery Center in Mexico. This strategic move, revealed by Hugo Freytes, the country manager for Salesforce in Mexico, marks a significant expansion for the company in Latin America.

Expansion and Workforce Growth

The new center, located in Polanco, Mexico City, is set to increase Salesforce’s workforce in Mexico by 50% by January 2025. This follows a series of layoffs in recent years, with 8,000 employees let go in 2023 and an additional 700 in January 2024 globally. The new center will focus on delivering consulting services to clients worldwide, reinforcing Salesforce’s commitment to the region.

Strategic Location

Salesforce’s decision to establish the Global Delivery Center in Mexico came after a thorough evaluation where Mexico competed with other locations. Key factors influencing this decision include Mexico’s shared time zone with the United States and its strategic position to serve the Latin American market. This center will complement Salesforce’s existing hub in Bangalore, India.

Sanket Deshpande, who has been with the Bangalore hub since 2017, will lead the new center. His extensive experience in operations will be pivotal in ensuring the center meets its global consulting service objectives.

Public Sector Initiatives

Coinciding with the launch of the new center, Salesforce is also entering the public sector market in Mexico. According to Freytes, the company aims to provide tools for citizen services and revenue collection to municipal and state governments. This initiative aligns with Salesforce’s broader goals of expanding its service offerings and enhancing its presence in the public sector.

Context of Technological Sector Layoffs

The opening of the Global Delivery Center comes at a time when the tech industry has experienced significant layoffs. Data from Hireline indicates that 165,269 tech workers were laid off in 2022, with the number rising to 263,180 in 2023. In 2024, the layoffs have continued, with 83,746 workers affected globally. Despite these challenges, Salesforce’s expansion demonstrates its resilience and strategic growth planning.

About Salesforce

Founded in 1999 and headquartered in San Francisco, Salesforce specializes in cloud-based CRM solutions. The company’s services enhance customer interactions, optimize sales and marketing processes, and leverage data analytics for informed decision-making. Salesforce’s commitment to innovation and customer success has solidified its position as a leader in the CRM industry.

Conclusion

The new Global Delivery Center in Mexico signifies Salesforce’s strategic expansion and its commitment to the Latin American market. As the company ventures into the public sector, it aims to provide valuable tools and services to government entities, further establishing its influence and capabilities in the region.